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OUR TEAM

THE PEOPLE BEHIND

OUR TEAM

We don’t just invest in great brands and companies — we invest in great people and their stories. 
THE PEOPLE BEHIND

OUR TEAM

We don’t just invest in great brands and companies — we invest in great people and their stories. 

Raleigh Williams

Managing Partner

Cassel Keeler

Partner

Chandler Woodward

Partner

cool stuff

cool stuff

cool stuff

About Us

The Primo Syndicate is an investment group focused on exceptional businesses looking for liquidity and growth expertise for founding teams. We take a minority stake in your business and help you bring your vision to life. 

As strategic investors, Primo is uniquely positioned to provide the most value to consumer product brands, community driven brands, e-commerce, technology, and companies looking to infuse strategic capital into their business.

About Us

The Primo Syndicate is an investment group focused on exceptional businesses looking for liquidity and growth expertise for founding teams. We take a minority stake in your business and help you bring your vision to life. 

As strategic investors, Primo is uniquely positioned to provide the most value to consumer product brands, community driven brands, e-commerce, technology, and companies looking to infuse strategic capital into their business.

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